All of these options block potentially harmful trackers that websites use, in order to collect data for browsing behavior such as the content you click on and why it feels like the same ad keeps following you around.īalanced is selected by default, and users can choose any level that suits them best:īasic: Blocks potential and known harmful trackers. Users of Microsoft Edge have full control over selecting three levels of tracking prevention: Basic, Balanced and Strict. Compared to Google Chrome’s database protector, Microsoft’s screening system offers better protection not just in terms of phishing and malware but also supports hardware isolation on Windows 10 because Microsoft Office and cloud security are integrated with Windows. Whereas Microsoft has a different business model whereby they don’t rely on advertising on Edge.įurthermore, Microsoft Edge has an intelligent screening system incorporated into the browser that protects its browsing database. Google’s business model is to collect data in order to display suitable ads to their users, although they are transparent in their data collections, a lot of users aren’t comfortable with their data being collected. This is where Microsoft Edge is upping its game in addressing these pain points that many users face. Many users have started to complain about how accurately they are being targeted by ads based on what they have searched or visited. With everyone spending more time online, there is a growing concern from users about their data privacy and security. Why Microsoft Edge’s New UX Is Winning over Google Chrome Data Privacy & Security Microsoft Edge’s new UX is winning over Google Chrome for a number of reasons, the main draw that first entices users to move to Microsoft Edge is the rising of privacy concerns of Google Chrome. Microsoft Edge is a cross-platform web browser developed by Microsoft and it’s actually built on the same open-source Chromium that Google Chrome uses. Microsoft Edge is the phoenix rising from the ashes that was Internet Explorer, and a lot of people who are wary of Google’s privacy issues have opted to move over to Microsoft Edge and have actually found that they prefer the user experience!
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